Brightseed’s 2025 Consumer Research Finds 45% of U.S. Adults Are Now “Bioactivists” – the Largest and Fastest-Growing Health Segment — Up from 27% in 2022

Latest research shows that this mainstream segment is 20% more likely to keep up with the latest health trends and 25% more willing to pay more for foods, beverages, and supplements containing bioactives compared to other…