Most awards go to the person who crossed the finish line. Every Man Jack is recognizing everyone who showed up, persevered, and put in the work along the way.

MILL VALLEY, Calif., Sept. 1, 2026 /PRNewswire/ — Today, Every Man Jack, the leading men’s personal care brand known for clean, effective grooming products, announced the launch of the Sweat Equity Sweepstakes, a new $100,000 sweepstakes initiative celebrating the stories, sacrifices, and everyday efforts that often go unnoticed.

Built on Every Man Jack’s “For Men Who Put In The Work” platform, Sweat Equity takes aim at a culture increasingly obsessed with outcomes. We live in an era built around optimization: faster answers, faster results, constant tracking and endless pressure to become the next best version of ourselves. But in the pursuit of efficiency and achievement, Every Man Jack believes something important is getting lost: an appreciation for the work itself. Sweat Equity was created to help reframe the conversation around effort, celebrating the discipline, commitment and resilience that happen long before there is a result to show for it.

Through the initiative, men are invited to nominate other men in their lives who put in the work every day, whether they’re supporting the people around them, chasing a personal goal, building something from the ground up or making a difference in their community. By putting these stories front and center, Sweat Equity recognizes the moments and the men who often go unnoticed in a culture conditioned to celebrate the finish line.

“At Every Man Jack, we believe the work itself deserves to be celebrated, not just what comes from it,” said Nick Hasselberg, VP of Marketing & Omnichannel at Every Man Jack. “We’re living in a time when there’s more pressure than ever to move faster, optimize everything and focus on the end result. But when we only celebrate what someone achieves, we miss so much of what it took to get there. It’s the coach who stays late to help a young athlete, the dad who works long hours to support his family or the person quietly pursuing a goal no one else knows about. Sweat Equity is about recognizing that work and reminding people that discipline, commitment and resilience are worth celebrating, whether or not they come with a visible result.”

Also supporting the men at the heart of the “For Men Who Put In The Work” platform are Every Man Jack’s newly reformulated deodorants, now available at Walmart, including the All Day Aluminum-Free Deodorant ($9.99) and 48-Hour Antiperspirant Deodorant ($9.99). Redesigned with elite odor-fighting formulas and skin science for Every Man Jack’s most effective protection yet, the high-performance deodorants deliver long-lasting freshness and confidence to support whatever the day demands. Available now at Walmart stores nationwide and on Walmart.com, the new formulations are made to keep up with the men who put in the work.

The launch reinforces Every Man Jack’s commitment to creating products that work as hard as the men who use them, pairing effective grooming essentials with a larger brand platform centered around performance, confidence, and showing up every day

Ambassador Stories Bring Sweat Equity to Life
The campaign will feature Every Man Jack ambassadors, including Baker Mayfield, Max Homa, and Bryce Eldridge, sharing personal nominations of people in their own lives who embody the Sweat Equity mindset. Through these authentic stories from Baker, Max and Bryce, the ambassadors will help shine a spotlight on the individuals whose hard work often goes unnoticed, inspiring men to recognize other men in their lives who continue to put in the work every day.

How to Enter
Beginning September 1, consumers can participate in the Sweat Equity Sweepstakes by visiting this page and submitting a story about someone who embodies the “put in the work” mindset. The dedicated campaign microsite will serve as both the submission hub and a story gallery, showcasing real stories from real men throughout the duration of the sweepstakes.

Consumers can earn additional entries by engaging with the campaign, including re-sharing Every Man Jack’s social content, posting their own Sweat Equity stories, tagging @EveryManJack and #SweatEquitySweeps, and purchasing participating Every Man Jack deodorant products at Walmart. Both the nominator and nominee have the opportunity to earn additional entries, creating a community-driven cycle of recognition that allows more stories of hard work and dedication to be celebrated.

Prize Structure:
The Sweat Equity Sweepstakes gives participants multiple ways to get rewarded for putting in the work:

• Grand Prize, 1 winner: $100,000 cash prize, plus an EMJ x Baker Mayfield PR Kit valued at $150. The grand prize winner will be announced during a live call moment with Baker Mayfield.
• Runner-Up, 10 winners: Each winner will receive an EMJ x Baker Mayfield PR Kit valued at $150.
• Community Prize, Up to 500 winners: Participants who post original content showing how they put in the work can receive an EMJ Best-Sellers Kit valued at $30, while supplies last.
• Purchase Reward: Consumers who purchase Every Man Jack’s new All Day Aluminum-Free Deodorant or 48-Hour Antiperspirant Deodorant at Walmart can receive $3 cash back.

About Every Man Jack
Every Man Jack is a leading men’s personal care brand creating clean, high-performance products designed for men who put in the work every day. Born at the base of Mt. Tamalpais in Marin County, CA, the brand is rooted in an active, outdoor-minded lifestyle and a spirit of adventure. For over 18 years, Every Man Jack has crafted effective formulas with naturally derived ingredients and sustainably minded choices. As a certified B Corp, the brand is committed to making better products for people and the planet. Every Man Jack is available at Target, Walmart, Amazon, and everymanjack.com. Follow @EveryManJack on Instagram and TikTok to learn more.

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SOURCE Every Man Jack