RLTYco, the essential one-stop shop for the modern 1099 real estate professional, is proud to launch RLTYconsulting. This national venture is headed by renowned growth strategist Danielle Garofalo, whose career has been defined by bridging the gap between traditional real estate sales and impactful digital marketing, and Scott Elwell, a leading real estate broker with Douglas Elliman based in Greenwich, Connecticut. Danielle’s niche is scaling lead generation and sales volume by examining real estate businesses holistically with no realm of the business model left unexplored while Scott brings robust experience as a regional manager and an expertise in marketing.
RLTYconsulting will be available at the brokerage level and for large real estate teams. Garofalo, who transitioned into real estate after high-level marketing tenures at Disney and IBM, brings a corporate level of strategic thinking to the new consulting division. Her team already provides in-house consulting for some of the most recognizable brands and figures in the business, including Compass, REMAX, Lennar, and Mauricio Umansky (The Agency).
The new service model offers a membership with RLTYco designed to reduce the friction of running a high-volume real estate business. RLTYco handles the heavy lifting of financial logistics—including tax planning and payroll—while Garofalo reimagines a roadmap for strategic brand expansion. Leveraging her experience as the former Chief Strategy Officer at Stribling & Associates and Chief Business Development Officer at CORE, Garofalo focuses on marrying marketing and messaging with sales to help brokerages perfect their sales funnels, gain market share, meet acquisition targets and build sustainable alliances in the industry. The team specializes in these areas, as well as acquisition due diligence, general management strategy, and operational efficiency planning.
“Having served as a regional manager, broker of record, and boots-on-the-ground agent throughout New England, my mission has always been to advocate for brokers and help them scale,” said Scott Elwell, Co-Principal of RLTYconsulting. “Danielle and I speak the language of real estate because we’ve lived it. By marrying our operational expertise with RLTYco’s infrastructure, we are bridging the gap between the brokerage business model, a broker’s day-to-day realities and the long-term growth goals of both. We’re eager to begin our work. There couldn’t be a better time to launch.”
Firms onboarded with RLTYconsulting receive complimentary financial services as part of their partnership.
“For too long, top-tier agents and brokerages have been forced to choose between focusing on their brand or their bottom line and it often feels like an unfortunate trade-off,” said Danielle Garofalo. “By partnering with RLTYco, we are giving leaders the freedom to double down on brand storytelling, identity and measurable growth while simplifying the burdensome back-end of running a real estate business.”
The partnership marks a significant evolution for RLTYco, moving beyond commission acceleration and support services into hands-on executive-level business development and brand architecture. RLTYconsulting’s team includes a robust group of experts with Masters of Business Administration and real estate experience.
“Our mission has always been to empower the real estate community through financial innovation,” said Briggs Elwell, CEO and Co-Founder of RLTYco. “Bringing Danielle Garofalo into the RLTY ecosystem allows us to offer a truly 360-degree solution to heritage, modern, independent and regional brokerages of all sizes. There is so much opportunity ahead for those that really get it right.”
RLTYconsulting is available immediately for large-scale brokerages and established teams looking to scale their operations nationally. Garofalo’s team will handle strategic roadmap and brand architecture and RLTYco manages the back-end logistics, including tax and payroll. If you are interested in learning more, reach out to consulting@rltyco.com.
About RLTYco
RLTYco is the essential one-stop shop providing corporate-grade benefits and financial infrastructure for the modern 1099 real estate professional. Founded in 2021 by industry veterans Briggs Elwell and Daniel Kennedy, the company equips agents nationwide with the ecosystem they need to scale their businesses—spanning commission funding (RLTY Capital), health insurance (RLTY Health), tax preparation (RLTY Tax), and legal support (RLTY Legal). RLTYco also debuted the industry’s first comprehensive benefits and perks platform designed exclusively for real estate professionals: RLTYBlue. For more information, visit RLTYco.com.
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